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The Intangibles of Grass Farming

The Intangibles of Grass Farming

By Mike Beretta When Michael Pollan wrote “You are what you eat eats too” in his newest book, In Defense of Food: An Eater’s Manifesto, he affirmed a movement that draws on the centuries-old methods of grass farming. This awareness of the link between the animals we eat and what they consumed during their lives have fostered a sense of connectedness that has inspired consumers and farmers alike. Grass-fed beef has been at the cornerstone of this movement and has engaged ranchers, butchers, retailers and marketers in their quest to tell the best story and sway the customer in their...

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