THE BERETTA STORY

The pair who started it all, Mike and Cynthia Beretta, have been committed to producing wholesome alternatives for families since the purchase of their first farm in Huron County in 1992. As newlyweds, they spent their first few years as a couple learning the ropes of farm life, growing their own family of livestock and experiencing everything the rural and rustic terrain had to offer. Mike and Cynthia started what was to become Beretta Farms by buying two pigs. Neither of them came from a farming background which was both a blessing and a challenge. They named their first two pigs Wilbur and Charlotte, derived from the classic children’s novel Charlotte’s Web. When they were full grown, they were harvested at a local butcher shop and brought home. All the cuts were then delivered to friends and family of the Beretta’s. The experience of these first two pigs changed their lives forever and launched this wonderful journey that has involved the parents and children of both Mike and Cynthia.

After three years, in October of 1995, Mike and Cynthia had the unfortunate experience of losing their barn and their entire family of livestock in a fire. Devastated, the couple reached out for support and in the spring of 1996 on the day of Mikes 27th birthday, the local Mennonite community came out and rebuilt the Beretta barn, forming a lifelong relationship with the family – a day of true celebration. In the year following the family’s barn rising, the Beretta’s experienced great success, first with the opening of the ‘Beretta Butcher Shop’ in Brussels, Ontario and then with their products starting to make an appearance on local restaurant menus.

In the summer of 1999, Mike and Cynthia realized in order to continue their success they would need a farm closer to a large urban area. With this decision made, the family was lucky enough to obtain 800 acres of prime agricultural land in King City.  The couple’s intuition about being close to an urban area was right, and by 2006 Beretta was making regular deliveries to large banner retailers along with a growing number of independent health food stores and grocers.

Over the next decade, the popularity of animals raised organically and without the use of antibiotics, or added hormones and steroids grew, providing Beretta with the opportunity to expand its product line and list of restaurant and retailer partners. With this increase in popularity, the King City Farm could no longer keep up with the demand the market was requiring so Mike and Cynthia decided to reach out to ranching families across the country. Now our family is comprised of over 40 ranches who we know and trust, predominantly located in Western Canada. These ranches work to raise Beretta animals using the same practices and values as the original King City location and our products can be found on menu’s and store shelves across the country.

HIGHLIGHTS FROM THE PAST 30 YEARS

  • JUNE 1992 ➜
  • OCTOBER 1995 ➜
  • NOVEMBER 1997 ➜
  • OCTOBER 1999 ➜
  • 2002 TO 2006 ➜
  • 2007 ➜
  • 2013 ➜
  • 2015 ➜
  • 2016 ➜
  • 2017 ➜

The Beretta’s beginraising their first animals,two little pigs.

The Beretta’s barn burns down, causingthem to lose their entire livestock. Whilethis was a tragedy what followed touchedand changed the Beretta’s lives forever. Thefollowing spring the local Mennonitecommunity came together to help rebuildand raise a new barn for the Beretta’s, onthe same day Mike turned 27. This turnedinto a lifelong relationship with the resilientcommunity.

The family opens the Beretta ButcherShop & Slaughter House in BrusselsOntario, garnering much success andsupport from the local community. This isthe first time the Beretta’s venture awayfrom just selling to friends and family.

The Beretta farm moves to King CityOntario, as they felt if they wanted to growand be successful, being closer to an urbancenter would play a key role in this (theywere right!)

Beretta continues to grow and flourish,partnering with big name brands inToronto, including Chipotle Mexican Grill,Whole Foods and Loblaws.

It was around this time that Beretta realizedthe demand for organic was growing fastand furious, making it no longer possible toonly raise cattle in Ontario. Over the nextseveral years the Beretta’s traveled aroundWestern Canada, growing relationships withranchers who shared the same values andbeliefs as they did. These ranchers help raiseBeretta cattle, following the same strictguidelines as the original King City Farm.

At 20 years old, Beretta’s product line hasgrown vastly, now including beef, chicken,pork, seafood and occasionally bison.Along with raw meats, value add itemslike hot dogs, sausages, frozen entreesand burgers have been added to the mix.

Beretta begins a massiverebrand, affecting thelogo, packaging andtagline. The rebrandalso includes a series ofphotoshoots to help support the new‘premium’ look the brand has taken on.

The Frozen Butcher by Beretta islaunched. This new e-commerce websiteis the missing puzzle piece to a questionthe Beretta’s have been asking themselvesfor years: How do wedelivery to doorstepsacross Canada?

Beretta Farms celebrates 25 years of proudlyoffering organic and antibiotic and hormoneproteins, raised on Canadian family farms.

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Our story begins on the ranch, but we like to think the next phase of our production is just as important. Our proteins are truly defined by our butcher, his cleaver and the signature butcher's apron. Beretta’s superior products are the result of our butchers having honed understandings of muscle structures, bone conformation and traditional craftsmanship. Artisanal butchery is beyond just cutting meat but is the link between animal husbandry and responsible meat consumption. At Beretta our butchers are ethically aware and no part of the animal is put to waste. To our butchers, a filet is someone’s dinner.

Whether its grass fed, organic or antibiotic and hormone free, from the moment we begin traditionally raising our exclusively Canadian animals, to the last bite at the family dinner table, we believe in Sharing What Matters.

OUR BRANDS

The Beretta brand focuses on organic, grass-fed antibiotic and hormone free beef, chicken, pork, turkey, and value-added items. Beretta is available at grocers across Canada in both national chains and independents. Check out our store locator to find a store near you. 


Heritage Angus Beef is the sister brand to Beretta Farms. Heritage Angus Beef is our predominant export brand in EU, UAE and Asia markets.




The Beretta Kitchen is a passionate, creative team of individuals who all share an intense love for farm to fork inspired food. The Kitchen caters corporate lunches, intimate dinner parties, weddings, and professional sports teams.