THE BERETTA STORY

Mike and Cynthia Beretta, the pair who started it all, have been committed to producing wholesome alternatives for families since the purchase of their first farm in Huron County in 1992. As newlyweds, they spent their first few years as a couple learning the ropes of farm life, growing their own family of livestock and experiencing everything the rural and rustic terrain had to offer.

After three years, in October of 1995, Mike and Cynthia had the unfortunate experience of losing their barn and their entire family of livestock in a fire. Devastated, the couple reached out for support and in the spring of 1996 on the day of Mikes 27th birthday, the local Mennonite community came out and rebuilt the Beretta barn, forming a lifelong relationship with the family – a day of true celebration. In the year following the family’s barn rising, the Beretta’s experienced great success, first with the opening of the ‘Beretta Butcher Shop’ in Brussels, Ontario and then with their products starting to make an appearance on local restaurant menus.
In the summer of 1999, Mike and Cynthia realized in order to continue their success they would need a farm closer to a large urban area. With this decision made, the family was lucky enough to obtain 800 acres of prime agricultural land in King City.  The couple’s intuition about being close to an urban area was right, and by 2006 Beretta was making regular deliveries to large banner retailers along with a growing number of independent health food stores and grocers.

Over the next decade, the popularity of animals raised organically and without the use of antibiotics, or added hormones and steroids grew, providing Beretta with the opportunity to expand its product line and list of restaurant and retailer partners. With this increase in popularity, the King City Farm could no longer keep up with the demand the market was requiring so Mike and Cynthia decided to reach out to ranching families across the country. Now our family is comprised of over 40 ranches who we know and trust, predominantly located in Western Canada. These ranches work to raise Beretta animals using the same practices and values as the original King City location and our products can be found on menu’s and store shelves across the country.

Our story begins on the ranch, but we like to think the next phase of our production is just as important. Our proteins are truly defined by our butcher, his cleaver and the signature butcher's apron. Beretta’s superior products are the result of our butchers having honed understandings of muscle structures, bone conformation and traditional craftsmanship. Artisanal butchery is beyond just cutting meat but is the link between animal husbandry and responsible meat consumption. At Beretta our butchers are ethically aware and no part of the animal is put to waste. To our butchers, a filet is someone’s dinner.

Whether its grass fed, organic or antibiotic and hormone free, from the moment we begin traditionally raising our exclusively Canadian animals, to the last bite at the family dinner table, we believe in Sharing What Matters.

OUR OTHER BRANDS

The Beretta Kitchen is a passionate, creative team of individuals who all share an intense love for farm to fork inspired food. The Kitchen caters corporate lunches, intimate dinner parties, weddings and professional sports teams.



Heritage Angus Beef is the sister brand to Beretta Farms. Heritage Angus Beef is our predominant export brand in EU, UAE and Asia markets.


SUPPORTING HEIFER INTERNATIONAL

A letter from our CEO, Mike Beretta

We are very pleased and proud to support a wonderful and unique organization: Heifer International. Heifer's mission is to end hunger and poverty while caring for the Earth. Heifer distributes livestock along with environmentally sound agriculture training to struggling families around the world as a means of providing self-sufficiency. Recipients must agree to share the first female offspring of any livestock they receive to another family in need. They call it Passing on the Gift. Heifer was founded by an Indiana farmer named Dan West, who, while doing relief work with refugees of the Spanish Civil War realized the people needed "not a cup, but a cow.


Back in 1995, Cynthia and I lost our barn and livestock to a fire. We had a life-changing experience witnessing our local community rally around us to help continue our dream of farming. The neighbouring Mennonite community assisted in rebuilding our barn and setting us up with Ben and Mabel, two Percheron horses that provided the 'horsepower' for our new vision of farming. Unwilling to take payment for their efforts, the elders told Cynthia and I that we "owe them nothing, it was the next person who asked for our help that we owed." This pay-it-forward concept has been with us ever since and it is the hallmark of Heifer International's model. We are honoured to be associated with this wonderful organization. Please consider donating today!