THE BERETTA STORY
Over the next decade, the popularity of animals raised organically and without the use of antibiotics, or added hormones and steroids grew, providing Beretta with the opportunity to expand its product line and list of restaurant and retailer partners. With this increase in popularity, the King City Farm could no longer keep up with the demand the market was requiring so Mike and Cynthia decided to reach out to ranching families across the country. Now our family is comprised of over 40 ranches who we know and trust, predominantly located in Western Canada. These ranches work to raise Beretta animals using the same practices and values as the original King City location and our products can be found on menu’s and store shelves across the country.
OUR OTHER BRANDS
The Beretta Kitchen is a passionate, creative team of individuals who all share an intense love for farm to fork inspired food. The Kitchen caters corporate lunches, intimate dinner parties, weddings and professional sports teams.
Heritage Angus Beef is the sister brand to Beretta Farms. Heritage Angus Beef is our predominant export brand in EU, UAE and Asia markets.
SUPPORTING HEIFER INTERNATIONAL
A letter from our CEO, Mike Beretta
We are very pleased and proud to support a wonderful and unique organization: Heifer International. Heifer's mission is to end hunger and poverty while caring for the Earth. Heifer distributes livestock along with environmentally sound agriculture training to struggling families around the world as a means of providing self-sufficiency. Recipients must agree to share the first female offspring of any livestock they receive to another family in need. They call it Passing on the Gift. Heifer was founded by an Indiana farmer named Dan West, who, while doing relief work with refugees of the Spanish Civil War realized the people needed "not a cup, but a cow.
Back in 1995, Cynthia and I lost our barn and livestock to a fire. We had a life-changing experience witnessing our local community rally around us to help continue our dream of farming. The neighbouring Mennonite community assisted in rebuilding our barn and setting us up with Ben and Mabel, two Percheron horses that provided the 'horsepower' for our new vision of farming. Unwilling to take payment for their efforts, the elders told Cynthia and I that we "owe them nothing, it was the next person who asked for our help that we owed." This pay-it-forward concept has been with us ever since and it is the hallmark of Heifer International's model. We are honoured to be associated with this wonderful organization. Please consider donating today!