International Women’s Day

At Beretta Farms, we take great pride in all of our staff members. On a day which celebrates women, we thought we would take an in-depth look at a couple of our executive herd members, and share what they have learned about leadership and mentoring others at Beretta Farms.

Tracey Benjamin
Operations Manager

What have you learned about leadership and mentoring others?

I’ve learned that everyone on your team has a strength and it’s important to allow them the space and freedom to grow their skills, while still pushing them to do things outside of their comfort zone. I’ve also learned that It’s important to listen to what others have to say and actually hear the message they are trying to convey. I think the ability to listen to others and offer constructive and meaningful direction is a far greater skill to realize and one that I strive daily to improve upon.

How did you get where you are today, and who/what helped you along the way?

Hard work and determination got me part of the way and the rest was having some pretty solid role models to learn from. I’ve been lucky enough to have been given a lot of space to learn my craft and at the same time make AND FIX my mistakes

What advice would you give to young women who want to succeed in the workplace?

Set your bar high, embrace the unknown, put in the work and most importantly listen. Regardless of someone’s position there is always something you can learn. Whether it’s a colleague or a business partner or the person down the street; there’s always something applicable that you can take away from that interaction, if you just listen to what they choose to share.

Tell us something that most people wouldn’t know about you? (Fun Fact)

I have a slight addiction to anything puzzle related! Jigsaw, Sudoku, Rubik’s cube, you name it! I chalk it up to the Operations side of me.

 

Ashlee Ricci
Senior Director of Sales

What have you learned about leadership and mentoring others?
The great part about being a leader and a mentor is realizing how each person on your team is unique. From whether or not they are an optimist or pessimist  to how they handle themselves in a crisis, we all approach each day with a different point of view. The trick is to get us to “row” all in the same direction. In those moments, finding the right balance of embracing those differences while challenging them on opportunities to grow can be so powerful, not only for the individuals and the organization, but also to us as leaders.  There is nothing better than someone on your team helping expand your horizons and pushing you to grow. We all need that and you never know where that moment to learn can come from.

How did you get where you are today, and who/what helped you along the way?
My work ethic and my passion for my job. Anyone who knows me would agree that I love my job and I work really hard.  I’ve been with Beretta Farms for almost 11 years and it continues to be a phenomenal ride every day. I have been blessed with incredible mentors here who continue to inspire and instill trust.

What advice would you give to young women who want to succeed in the workplace?
I truly believe that with a strong work ethic, a positive attitude, a willingness to learn and healthy dose of self-awareness, you  can overcome any issue.

Tell us something that most people wouldn’t know about you? (Fun Fact)
I’ve  decided to try more things that scare me this year. There’s something incredibly powerful about overcoming a fear. It can completely change your mindset beyond the thing you were afraid of. As such, I’ve been learning to ski and horseback ride this past year. For a control freak like me, its been a real trip to let go and trust in yourself (as you speed down a – “bunny” – hill) or build trust in your equine partner! There’s something to be said about adding a little adrenaline to your life!

 

Cynthia Beretta
Co-Founder of Beretta Farms

What have you learned about leadership and mentoring others?
Leadership in business is one of the most important roles that I play in my life. My father and mother were my role models in life. They both approached everything head on and didn’t look back. From immigrating to Canada as young children from Italy, life had many challenges from learning a foreign language, marrying young and raising four children. They started a few businesses some successful and some not. Through it all they remained positive, strong, focused and in love being committed to each other. I think of them often when I am forced with a challenge or opportunity. Business is constantly throwing you curve balls and it is how you face these that will make all the difference. You will make many mistakes and you must learn from them and try not to make them again.

How did you get where you are today, and who/what helped you along the way?
My mother always says that “God will cross oceans and Climb Mountains to bring two people together”. I would not be where I am today without my husband Michael. We started this journey together 25 years ago and I would not change a thing. When we started out and bought our first farm, I couldn’t have dreamt that we would be where we are today. It was shear madness and a dream that kept us going with all the challenges we came across. Our three children, Thomas, Lieschen and Marcus have grown up surrounded by farm life and that is not always easy or kind. They have witnessed the true circle of life. I think that contributing in some small way to a better future is important for our planet, our children and someday should I be so blessed grandchildren. Organic farming is not easy. Taking the road less traveled has made all the difference for us.

Do you think women feel intimidated in business, especially in a male dominant industry like agriculture and cattle?
I was raised to believe that if I worked hard enough and with a little luck, I could achieve anything. Most business is still dominated by men no matter what industry. Women must work hard to overcome and adapt to their surroundings. Learning to work together in agriculture men and women is what will grow this industry the next few decades. Educating young woman to be independent thinkers and to believe they can do anything, no matter the industry.

What advice would you give to young women who want to succeed in the workplace?
Engage in the greatness of others. We can learn so much if we just listen. Listen and learn. The more you listen, not just hear, the more you will learn.

Tell us something that most people wouldn’t know about you? (Fun Fact)
My ultimate favourite chicken wing flavour is Sweet Chili!